Digital Prospecting is a new set of strategies deployed to either discover new major gift prospects outside your database, reach prospects for whom you do not have contact information, or as a methodology for warming and sorting highly rated qualification pools. In this session, Barett Christensen, director of digital at Bentz Whaley Flessner, will share examples from institutions like the University of Texas-Austin and California’s Sustainable Conservation. From UT Austin, you will see how warming and scoring 30K highly rated prospects helped to narrow a qualification pool and increase gift officer success. From Sustainable Conservation, you will see how leveraging external databases has created a new source for finding and engaging high-value prospects.
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About the Speaker: Barett Christensen is director of digital at Bentz Whaley Flessner, specializing in digital fundraising strategy, marketing and communications, donor relations and stewardship, and annual giving multichannel campaign strategy. With 12 years of experience, he has helped organizations raise millions of dollars using digital and data-driven strategies. He is a recognized expert in micro-targeted social advertising and multichannel campaign strategy, multivariate audience segmentation and wealth targeting, message creation and testing, real-time campaign analysis and optimization, and data-driven donor relations, engagement, and stewardship.